OK… so I did it. I’ve started writing my book. I wrote the first pages last weekend and umm… gulp.

While I’ve been sitting with the desire to write another book for some time – it’s been a recent series of nudges that pushed me into action. That and the inner voice saying… it’s time Jane, it’s time!

So I’ll be using my occasional blog posts as a place to share the evolution of what I’m anticipating will be some pretty cool and innovative thoughts around helping solo entrepreneurs experience more joy, more fun and oh yes… higher revenues along the way.

So in an effort to keep the Inner Critic at bay I’ll begin with WHY. Why embark upon this journey of putting my thoughts about growing a successful business in a book?

First – not only are entrepreneurs my favorite people on the planet, I am also one of you. Having founded four successful businesses over the last 24 years, I know the feelings of excitement when you reach a milestone, close a deal or make a difference while making a profit. It’s sweet.

Second – I believe that there is a deeper conversation that needs to be had around this journey of building a business. Through my own experience and now my work with clients I see the light side as well as the dark side of entrepreneurship.  I know how it feels when it gets lonely, uncomfortable and downright scary. I get it.

So let’s start to have an honest conversation about how you can step into your role as an entrepreneur with more joy, greater commitment and better results.

A few things I want you to know about your journey as an entrepreneur.

• I want you to know you are not alone on your journey as an entrepreneur. You are accompanied by a band of courageous brother and sister entrepreneurs who are also striving to make a difference in the world. They share your desire for the journey to building a business to be more profitable and peaceful.
• I want you to know there are new enlightened answers to the challenges you face in growing your business. New ways of seeing your business, new ways of being in business and perhaps more important –new methods for expanding your business that are in alignment with your values and the way you are uniquely wired.
• I want you to know you’re off the hook. No longer do you have to force yourself to take steps to grow your business that are so out of alignment with your character that it causes unrest.  This is not to say that you won’t have to take steps beyond your comfort zone, sorry, that’s still part of the process. What it does mean is that in building your business you never have to compromise your integrity or do something that goes against the person you are meant to be.
• I want you to know that when you attempt to grow your business using methods that are out of alignment with your values and personality, not only will you fail, you will also repel the very results you are seeking because the vibration you are moving in is out of alignment with who you want to be.
• I want you to know that only when your business is built on a foundation of your personal values and the principles of service and contribution will you remain connected to your higher self and thereby be empowered to attract the people and opportunities that will bring your business into your reality.

So that’s what I want you to know today. Let me know how this lands – let’s have a dialogue about how these thoughts resonate with what you are feeling about your journey of growing your business. It will be fun.

Maintaining Mindset, Personal Growth inspiration, productivity, progress

OK, it’s time for some true confessions. How many emails are in your Inbox right now? I don’t mean just the bolded emails that have not been looked at. I’m referring to all of them – opened and unopened. Over the years, I’ve heard it all, from a few dozen to over ten thousand! Yikes. Here are a few questions to see if you are suffering from inbox overwhelm.

• Are you keeping any emails in your inbox as a reminder of an action step you need to take?
• Do you have emails in your inbox simply because you don’t want to lose the information or forget a point?
• When you open your email do you have a “not-so-good” feeling when you see the mass of emails screaming for your attention?
• Have you ever felt like blocking the entire slew of emails and sending them off to the recycle bin?

If you answered YES to any of these questions, you are not alone. Inbox Overwhelm seems to afflict even the most successful entrepreneurs. How about you?

At the risk of tooting my own horn, I’ll share that thankfully organization and time management are two skills I have gotten a handle over my 24 years in business. In fact, I’d say personal management and an ability to manage my mindset are the two things that support me in getting so much done in so little time.  And while technology allows me to streamline communication and leverage my work it can also be a bone of contention, with information – and emails – coming at me at breakneck speed.  So I set out to find ways to conquer my inbox overwhelm. It took me about three months to create the system and form the habits that now support me in keeping my inbox under control. On a daily basis I average no more than 5 to 8 emails in my inbox and on a good day when I power down, I’m free and clear of emails all together.

So here you go…. I’m including six of my 20 simple strategies for Conquering Inbox Overwhelm.

While it’s not my entire system, I think you’ll find them to be some great first steps to nailing this sometimes overwhelming aspect of the entrepreneurial experience.

1. Decide to be the victor not the victim. Commit to establish an email management system that allows you to control how much time and energy your emails take.
2. Have more than one email account for campaigns and subscriptions. Only use your personal email account for private and high level business dealings.
3. Even if you are a one person show, have two email accounts; one personal and another Service@yourURL.com. Then, as soon as you are able, enlist the support of a virtual assistant to whom you will hand over this account.
4. Don’t be afraid to unsubscribe to email subscriptions you no longer find helpful or interesting. Taking just 30 seconds now will save many minutes over time.
5. Create a “swipe” folder in your email program where you save samples of competitor’s email campaigns.
6. Create an education folder where you save interesting emails that will take some time to review. Often it’s tempting to dive in and check out an email, watch a video or listen to a recording that promises to teach us something we simply must know. I find it better to schedule “Research and Review” time each week when I go to that folder and explore some of the emails that piqued my interest. In short, you are in control of when you “explore” so schedule that time and stick to it.

There is plenty more where that came from. So start with these first six step and then let me know about you progress toward Conquering Inbox Overwhelm. Happy deleting!

Business Vision, Maintaining Mindset, Personal Growth, Uncategorized productivity, progress, strategies

If this is your first visit with me I’ll begin with a nudge to begin not with this entry, but with my last entry – Journey to Wholeness.  Starting there will add depth to what I’m about to share – a background if you will to why Making Choices is a personal celebration of what happens when you take a stance to live the wholeness of your life.

It’s been two weeks since my re-commitment to design my “Work Life” first to serve my personal and spiritual evolution and secondly to meet my financial needs. I’ve spent the better part of those two weeks stepping back and looking at the options before me. Imagine standing on a country road in the middle of nowhere with three possible roads calling out.

There’s the road I’ve recently traveled. That one holds big adventures, personal affirmation and oh yes… lots of doing. I can already feel the adrenalin kick in as I contemplate this road. I feel my heart race and my stomach tighten as I think of big goals, long to-do lists and… the absence of ME. Been there, done that. While this road holds many rewards it also requires a pace so fast that I miss out on the scenery, the simple moments and a connection to myself. No thanks.

This second road beckons to me from a world I’ve moved in for 24 years yet recently stepped away from. It’s a world filled with positive people – each one on a quest to achieve their deepest desires. Curious about what this world still holds for me, I stepped back in just last week.  While certain elements felt familiar and fun, it provided a mirror for me to see just how much I’ve changed in just one year. I may venture down this path now and then for the right client or project, but this road is not the path that honors my promise to do the work that deeply supports my personal and spiritual evolution.

The funny thing I notice about this third road is that I’ve been on it since the first of the year when the profile of my ideal client or project moved into alignment with who I was attracting. The people I am serving are playing a significant role in bringing the planet back to its natural state of contribution, collaboration and abundance. It’s my client Jennifer Hoffman whose book, 30 Days to Everyday Miracles, is changing lives all over the world. It’s Pat Pearson, who has been bringing her psychologically based, life-management strategies to direct selling women for more than 30 years. It’s Carolyn Cooper, a gifted energy intuitive whose heart is as expansive as the impact of her work. It’s Peggy O’Neill, a professional speaker  who has the heart of an angle, the courage of Goliath and stands tall at 3’ 8”. These clients are perfect for me.  As I help them grow their business, my life is changed – nudging me further down my personal path of transformation. Cool… Fun… I love it!

So my nudge to you dear reader is to simply TRUST. To step toward what you want by saying NO more often – no to the project, the job, the client or the request.  Because in the place of letting go of what doesn’t serve you, you are simultaneously moving toward your heart’s desire.

Maintaining Mindset, Personal Growth inspiration

It’s May 28, 2010. If I could, I would put one of those five pointed gold stars on this day – the kind we used to get in school when we finally got it right.

You see, today’s blog entry is a leap of faith for me. It’s not a marketing ploy or a part of some grand scheme to overtly move you into one of my training programs or have you click on a link and take me up on a coaching offer. Nope, I’ve let go of all that and am stepping into TRUST.

Today I am celebrating that I am one year into a personal journey that has changed me at my very core. I’m celebrating that I now see and experience my life and work as one big beautiful journey.  I’m honoring my lean and healthy body at the age of 50. I’m appreciating the depth of connection I have with the people in my life, and I’m acknowledging that while I’ve come so far in these past 12 months, I’ve only just begun.

Today I’m also publically committing to follow through on a promise I made to myself in August of 2009, to take only those projects and clients that serve my personal evolution and help usher me into the work I am supposed to do and the person I am meant to be.

Today I’m stepping into my belief that we all get to have a business that is wildly successful and beautifully fulfilling – all at the same time. I’m calling myself to a higher level – not just for my own evolution but because I sense I’m supposed to figure some things out for all of us who want it all.

Today I am inviting you to join the journey which is actually pretty scary for me because when we extend an invitation, there is always a chance we will be rejected. But that’s OK. This journey is first for me and secondly for those of you who feel discontentment in your experience as an entrepreneur and want some new ways to find joy, peace and success on the way to building your business.

What’s ahead? I have no idea.

But what I can promise you is this…

1. I will write often. No promises of how often but you can count on me to show up and share numerous times a week no matter what’s happening in my life and business.
2. I will write honestly. I’m taking off the mask and putting aside my very real need to look like I’ve got it all together. Been there done that. And while my game face serves me at times, it’s not honoring the fact that who I am today is all I need to be to make a difference in this world.
3. I will look for new solutions. This is where it gets fun for me. You see, I’ve got two big beautiful needs… to create and to contribute. In writing this blog I get to do both. My hope is that the insights and solutions I find for myself will in turn, serve you.
4. I will be authentic. I promise to be me. That means some days I will show up powerfully and full of confidence and other days I will show up wobbly and unsure. I’ll do this because I want you to find comfort in knowing I fight the same demons of doubt and fear on the way to my dreams.
5. I will make it fun. This is a growing edge for me and so I’m calling myself to bring levity and fun to the process. It’s a nudge from my dear friend John Dulworth who has opened my eyes to how much more meaningful the journey is when we don’t take ourselves so seriously.

So how about it?

Will you check in now and then to watch the journey unfold? Will you comment when you are moved or share an insight you’ve gained? I hope so because I’m sensing what will unfold over these next 6 months will be something pretty cool and I’d be honored to have you on the journey with me.

Maintaining Mindset, Personal Growth inspiration, progress, prosperity

The answer may be killing your profits and your passion.

As a business strategist I help business earn more and have more fun doing it.  How we do that varies for each client. Sometimes we expand into new markets or tweak how they talk about their offer. However, one thing nearly every client needs is greater clarity about where they should invest their time and capital for the greatest return.

Let’s face it, today there are thousands of options for growing your business. But in a hour of work time, what should you do?  You could write a blog, post in Facebook, answer emails, run a campaign, call a client, form a JV alliance, go to a networking event…AHHH… it can drive a person batty!

To help ease your pain and confusion, here are some tips for deciding the best use of your time for the highest return.

BEGIN WITH THE END IN MIND: You may think you have a clear vision for your business but do you really? Is it a written vision that includes both the right and left brain components? When I work with a client, we spend time clarifying the creative, feeling-aspect of your vision but we don’t stop there. We get super detailed around what must go with it – the sales figures you’ll hit, the team you’ll have, the marketing strategies you will implement and so on.

ESTABLISH REASONABLE BENCHMARKS: These are smaller goals that when completed, move you closer to your big vision. My studies show that 85% of entrepreneurs begin their month WITHOUT specific goals or a plan.
All I can say is… you can’t hit a target you can’t see!

CHOOSE THE RIGHT STRATEGIES: I see so many well-meaning entrepreneurs investing in programs, tools and information without really considering whether it’s appropriate for their plan or personality. Then they feel guilty when they don’t follow through. Give yourself a break – choose 3 to 4 strategies that are aligned with who you are and what you love. You’ll be more courageous, you’ll follow through and you’ll get much better results. I promise!

DESIGN YOUR WEEK: One of the tips my clients love is to ditch the Daily To Do List and move to a Weekly Action Plan. It gives you freedom, a longer range vision and allows you to be flexible and kind to yourself. What do you put on your Weekly Action Plan? Single steps that are born out of something I call a Freedom Plan. This is a simple document that outlines your main objectives for a specific period of time, identifies the strategies you’ll utilizes and specifies the steps you’ll take to get there. A Freedom Plan is freeing!

So there you have it… you need a clearly defined one year vision, specific monthly goals, 3-4 appropriate marketing strategies and a weekly plan of action. Add a great Business Coach (that would be me!) who guides and supports you in the implementation and watch the magic happen and the sales soar!
Click here to learn about coaching with Jane.

Business Growth, Business Vision, Marketing Innovation, Sales productivity, profit, prosperity, strategies

Uncategorized

Humility, in its purest form, has been hailed in movies, honored in classrooms and preached from the pulpits. But what is it really? What is at the heart of humility? Look up humility on line and you’ll see it defined as the quality or condition of being humble; modest opinion or estimate of one’s own importance, rank, etc.

My view of humility comes from a deeper place based on my own personal experience. I believe when we stand in a place of humility we are in essence honoring the value and brilliance of others. Not just the ones we have put on the pedestal or who by rank, serve as our leaders and mentors – I’m talking about those behind the scenes as well.

I’m reminded by a beautiful quote by Mary Kay Ash that went something like this… “To be a leader we must honor the person who cleans the floors as much as we honor the person that owns the floors.” Doesn’t this pretty much sum it up? Is anyone really any more brilliant than the other? I think not.

However, humility can be an interesting thing when it comes time to market our services, ask for business and close the deal. To do this, we are holding ourselves up as the “keeper of the keys” to the answers and solutions they are looking for.  I know that it sometimes feels a little odd to hold myself up as an “expert or guru” despite the fact that I have evidence after evidence of the impact I can have on a personal business and personal life.  Thank goodness I have friends, a coach and many clients who remind me of the value I offer.  Their experience of my work nudges me to “step into my power” and let her rip! I write the blog (you are reading evidence of one now), I make the call, I extend the invitation to work with me – all from that place of remembering the valuable impact I have on others.  Sure, there is a little voice inside telling me “it’s not right to brag.”  I hear that, check to make sure I’m coming from the right place and then keep on keeping on!

I believe I’m not different from you! The landscape of my day may be different. I may be talking to different people and my list of things to do might involve different tasks, but aren’t we all looking for a way to express our value to others in a way that’s comfortable and effective?  Aren’t we all simply looking for a way to express the difference we know we can make? I get it and I’m with you!

So let this serve as a reminder to myself and you that if the ultimate goal is to create the life we truly want to live, we will need to stand in our greatness and do the stuff that sometimes scares us. But what’s a little discomfort today if it leads to having what we truly want tomorrow?

So I invite you to find a comfortable blend of humility and power. To honor the greatness in yourself as you see the greatness in others.  It’s from this place that we can use our talents for the greater good of all.

Business Growth, Marketing Innovation inspiration, marketing

It started off as a typical strategy call with me and the client quickly diving into the nuts and bolts of their business. Our goal was to uncover the missing links that were blocking this client from getting the sales they wanted from their marketing efforts. Like Sherlock Holmes, I got out my magnifying glass to see what I could see.

Eureka! What we found was actually quite typical of businesses who now find themselves struggling in this oh-so-interesting economy. What we discovered is that this business didn’t need an entire overhaul or a five-figure marketing budget. What they needed was a few small but significant shifts in their Four Pillars of Marketing. Read on…

The Four Pillars of Marketing™ is a tool I developed that serves as a starting point for my work with any small business. By looking here to make sure the foundation is strong, we can then start to build a formidable empire. The problem is most business owners never really took the time to lay this foundation. They were too busy “taking action”, never realizing they were building a house of cards.

So what are the Four Pillars of Marketing?

The MARKET: This is your ideal client that you are best equipped to serve. They want, need and are willing to pay for what you offer and are totally pleased when they invest in it.

The MESSAGE: These are the words and sound bites you use to describe the impact of your product or service in a way that speaks to your prospects’ pain and inspires them to take action and BUY.

The MODEL: This answers the question, “How will you bring in the cash?” It must be trend supported, manageable and diversified so that all your eggs are never in one basket.

The METHODS: This describes the three to four marketing avenues you will use to move through the three stages of marketing – visibility, credibility and profitability.

What my client really needed was a “Four Pillars Makeover” so we…

• Redefined her target market so she was reaching out to those most likely to act on her offer.
• Tweaked her marketing message so she connected with the pain her prospects were feeling.
• We diversified her revenue streams so she had more ways to bring in the cash.
• And… we had her focus on only three marketing avenues that fit her budget and expanded her network.

What’s the moral of the story? The Fundamentals NEVER fail! The challenge is that as entrepreneurs we can’t see the forest through the trees. We can’t see our own business objectively because we are knee deep in it every day! We can’t see when we are going for the wrong market or that our message isn’t inspiring action. We can’t see opportunities for revenues or creative ways to expand our market because frankly… we don’t know what we don’t know!

This is why I have always had a business coach of my own. How about you? Could you benefit from an informed third party’s take on your business? Find out where you can sheer up your Four Pillars of Marketing by taking the Business Innovation Quiz here: http://www.janedeuber.com/free-assessment. Then take advantage of this limited time offer for a Kick-Start Strategy Session with me! We’ll have a blast pinpointing what you can do to strengthen your Four Pillars of Marketing.

Business Growth, Business Vision productivity, progress, strategies

Usually when I pose this question I am using it to help a client more clearly define their ideal customer.  But that’s not the intent of my question today.  My question “Who does your business serve” is a check in for you regarding who you want your business to ultimately benefit.  Is it your customer, your employees, your creditors, or perhaps YOU?

Certainly… your business needs to serve your customers. I’m a huge proponent of making sure every coaching client has a crystal clear picture of their ideal customer and a game plan on how they will serve them. Without knowing who we serve and how we’ll do that we can’t possibly have a profitable, thriving business.

My invitation to you is to go deeper with the question, “Who does your business serve?” What is your life as an entrepreneur really like? Is it a never ending marathon moving from one item on your to do list to the next? How do you feel on the inside? Is there tightness in your chest or an uneasy feeling in your belly? How about your schedule? Is there time woven into each day for you – time to eat well, to exercise your body, to connect with your inner world and be with your loved ones or are you moving so fast that you miss the moments that make up an extraordinary life?

I ask this because I have had a business that served everyone BUT me. That business had all the signs of success – healthy revenues, national notoriety, successful teams and paychecks that afforded me a beautiful lifestyle. But behind the scenes I was in pain – working too much and sleeping too little. I spent too much time in front of my computer and not enough in nature or at the gym. I put client calls before talks with my loved ones and began my mornings answering emails rather than connecting with my higher power. The business clearly did not serve ME.

Thankfully, this time around I’ve gotten smarter. I now have a business that serves me as well as my customers, team and the bottom line. I start my days with a morning practice that keeps me clear and centered throughout the day. I get my butt to the gym or run to the beach at least five times a week. I schedule in time for myself, my loved ones and time for play. In essence – I have a business that leaves space for all of me.

What’s exciting is that the more my business serves ME, the more I show up in both my business and my personal life. I am productive, creative, focused and incredibly happy.

How about you? Do you need to make some adjustments in your business model so there is more room for you?  If yes, begin with a good hard look at the past two weeks of your life. If you found yourself crowded out by your never-ending list of emails, phone calls and obligations – it’s time for change and I would be honored to help.

Jane Deuber is an internationally known business strategist, best-selling author and highly sought speaker.  Jane has also served as a leader in the virtual training movement. Over the past four years Jane has helped over 3000 entrepreneurs experience higher profits and greater fulfillment. Let Jane show you how to create a business that serves YOU as well as the bottom line. Take Jane’s Business Innovation Quiz and find out if you are on the path to having a business that serves you. Email us at: support@janedeuber.com or call 831-375-6856.

Business Growth, Maintaining Mindset inspiration, prosperity

While I have the privilege of  serving all kinds of entrepreneurs through my coaching and training programs, one group I truly resonate with is made up of speakers, authors and trainers. I resonate with them because I am one of them. So I speak from experience when I say… How we are delivering our content to our clients when we are not face to face or belly to belly has to change!  The illusion that we can change a life through a CD, a PDF or a standalone webminar is an illusion. No, the next generation of delivering our content is an interactive, multi-media training platform that creates connection, inspires action and keeps students wanting more.
To get a free report entitled Turn Your Content Into Cash, visit the Virtual Training Academy.

I have taken over 3000 students through 12 life-changing courses using this innovative online training platform. So, in the interest of passing on to you the insider secrets I’ve gained along the way – here are some “must-haves” that you’ll want to have in your next online course in order to create change in your clients and profits for you.

1. Give Them A Starting Point To Measure From – One important way to keep participants engaged in your e-course is to help them recognize and measure their progress along the way.  I recommend you start with a series of pre-course assessment questions that provide a numerical representation of where they are with regard to your topic. This assessment provides motivation to keep taking the steps you suggest and provides evidence of their progress. Clients who can measure progress are more likely to stay in the game and tell others about their experience.

2. Find the Natural Rhythm of Your Material – When dividing your content into modules, it’s important to find the natural milestones or shifts your participant needs to make in order to experience personal transformation. Perhaps there is a foundation that needs to be laid around beliefs or mindset. If so, weave that process into your first module so they have a strong foundation to build on. Then, continue to look for the natural progression of growth that can be revealed throughout each subsequent module.

3. Give Them Your Best – Your first E-Learning Platform should be based on your most popular program – your signature content upon which your brand is built. By transforming your content into an ongoing, step-by-step experience we allow participants to settle into our message and gradually weave our strategies and the principles into their lives.

4. Begin With the End In Mind – As the saying goes, you can’t hit a target you can’t see.  So no matter what your topic, begin the program with a pre-course exercise that helps participants create a clear vision of where they want to end up after experiencing your course. From hitting a financial goal, defining their ideal weight, or identifying a personal dream they truly desire, you want participants to see and feel the results before they begin.  This keeps them focused on the end willing to do the action steps you outline for them.

Read more…

Business Growth, Business Vision productivity, profit, strategies