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Archive for August, 2011

10 Steps to a Successful On-line Presence

August 18th, 2011 by Jane Deuber

“I want an on-line presence that is more than a blog. One that brings in additional revenues and builds my brand. Problem is… I don’t know where to begin – help!”

This is the frustration we hear regularly from small business entrepreneurs who sense it’s time to create an on-line presence that builds their credibility, grows their community, provides opportunities for online profits and doesn’t cost an arm and a leg.

The good news is… it’s possible! Yes!
You can establish a powerful on-line presence with efficient forethought and good old-fashioned planning. True, there will be additional twists and turns along the way unique to your on-line presence, but that’s what makes the journey fun and so rewarding.

Consider these 10 steps to creating an online presence and remember we are here to help! Our expert web design team has been with us for 10 years and have mastered the web launch process – from simple cost-effective websites to full blown community web communities. We’ve got your back!

Step #1: Define Your USP (Unique Selling Proposition)

No matter how high tech and visually pleasing your site is, if you don’t have a compelling offer that’s unique and clearly defined; on-line success will likely elude you. The answer is to begin your on-line journey with a well-defined USP that speaks to the needs of the people you want to serve. By taking time to enhance your competitive position you will lay the foundation for a long and prosperous on-line career.

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Business Growth, Marketing Innovation, Website Essentials , ,