Dear Fellow Speaker & Author,
The world of speaking engagements that pay tens of thousands of dollars and include 1st class, all-expenses-paid travel are going by the wayside.
On top of that, have you noticed that your clients want more from you – a more interactive personalized learning experience – yet are not always willing (or able) to pay the fee that this requires?
Let’s face it, the industry is changing, your clients are changing and that means only one thing… YOU and your BUSINESS MODEL need to change as well.
If you listen to your inner guide, you’ll know instantly that what I’m saying is true. And more than likely you’ve already felt the impact in your business.
You have to work twice as hard to fill an event
Access to high-paying speaking engagements have declined
Sales of books and home study programs are rapidly dwindling
Clients are no longer responding to the same old “PDF & MP3” digital training offerings
I get it… and fortunately I have some answers.
Over the past 8 years I’ve been helping speakers, authors and business owners just like you rejuvenate their businesses and add new, highly profitable revenue streams by starting with the most important aspect that almost everybody else ignores...
Your business model and plan for expansion.
Most other business trainers teach business TACTICS … things like:
- Internet Marketing
- Copywriting
- Search Engine Optimization
- Persuasion and Sales Techniques
- Pay-Per-Click Marketing
- Social Networking
- and the list goes on!
These tactics are all important … but only when you have a solid, comprehensive STRATEGY through which to implement them.
Because IMPLEMENTING random business tactics without an overriding strategy for your business expansion is like getting into your car and driving without knowing where you’re going – or like shooting darts into the black of night hoping you will hit a bull’s eye.
So let me ask you a few questions…
Do you have an overview of your business model that includes revenue departments, functions and offerings?
Do you have a step by step plan that identifies priorities for each phase of expansion and then details the steps you need to take to reach those objectives?
Have you incorporated into your model a high-margin product delivery model that provides true residual income in a modality your clients enjoy and want?
Think of it like this: your step-by-step strategy for expanding your business is like the blueprint of a house – without it, you are simply adding a room here, a window over there without any thought to the overall flow, function or stability of the home.
Isn’t that much like the way you’ve been running your business?
You discover a shiny new object – a marketing tool for example – that looks cool. Perhaps it worked for a friend or colleague and you decide to try it. The challenge is, you’ve not considered how it fits with the rest of your business growth strategy. It’s just one more campaign aimed at increasing sales. Your tribe gets confused with mixed messages and competing campaigns and decides not to act at all.
There is another way!